DIRTY LOOPS: What do Bieber and Talent Have in Common?

Forbes ranked Justin Bieber as the #3 Most Powerful Celebrity in the World, last year in 2012. At age 19, Bieber has sold close to 13 million albums, garnered over 3.75 BILLION views on YouTube, and has amassed a small fortune of over $130 Million USD. With that type of unilateral success, it’s only natural for haters to emerge, and Justin has gotten it pretty bad across the internet and various forums, where users often post sarcastic and biting criticisms of the Justin Bieber brand of music. It’s not uncommon to see humorous and sometimes violent comments from users in any given music blog. Even a quick YouTube search for “I hate Justin Bieber” yields over 1.3 million results of user-generated hate videos. It seems that, on a metaphysical level, some people have grown tired of the the new sound of Pop music, and Justin seems to be the perfect scapegoat for that type of frustration. It makes us wonder, “Does pop music suck?” What about pop music has gone terribly wrong since the days of the Beatles and Motown? Is it the songwriting, the performance, or the production? To put this question to the test, a trio of classically-trained musicians from Sweden have re-invented some of the most commercially successful American pop songs with a progressive-Gospel flair, showing us that, maybe, just maybe….pop music doesn’t suck after all.

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