Once again, Richard Donald reinvented himself with a new name and sound.

Under the new moniker of “La Bey,” he picks things up right from where he left us after his previous record, “5 am in Hollywood,” which was sort of a expose of what goes on outside of red carpet events. In his latest work, La Bey attempts to make a parody of a recent Lil Wayne song featuring 2 Chainz entitled, “Rich as F*ck.” His approach at the parody does not seem to aim at confronting either Lil Wayne nor 2 Chainz, but rather seems to document the lifestyle of an aspiring artist living on the fringes of the LA scene.

Kudos to La Bey for directing and editing the video, with assistance from his brother DJ Raz, who did most of the videography.